:root{
  --cassis:#4B3052; --framboise:#CB2F58; --creme:#FEF4EA;
  --p1:#4B3052; --p2:#6A5783; --p3:#8A5082; --p4:#C0B9DB; --p5:#E9B7D4;
  --p6:#ACB4D0; --p7:#33539E; --p8:#71A3D1; --p9:#54A2A0; --p10:#91C9BA;
  --p11:#A5CAD2; --p12:#FBE8B3; --p13:#F4C0A6; --p14:#FEB4C4; --p15:#FF6D7B;
  --ink:#2B1B31; --muted:#6F6377; --line:#E6E1EA; --bg:#FFFFFF; --soft:#F7F5F9;
  --radius:10px; --shadow:0 1px 3px rgba(43,27,49,.08), 0 8px 24px rgba(43,27,49,.06);
}
*{box-sizing:border-box}
html,body{margin:0;padding:0;background:var(--bg);color:var(--ink);
  font-family:"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;font-size:14px;line-height:1.45}
h1,h2,h3,h4{margin:0;font-weight:600;letter-spacing:-.01em}
a{color:var(--framboise)}
button{font-family:inherit;font-size:inherit}
.wrap{max-width:1400px;margin:0 auto;padding:0 20px 64px}

/* ---------- en-tête ---------- */
header{background:var(--cassis);color:#fff;padding:14px 0 0}
.hrow{max-width:1400px;margin:0 auto;padding:0 20px;display:flex;align-items:center;gap:16px;flex-wrap:wrap}
.mark{font-weight:700;font-size:19px;letter-spacing:-.02em}
.mark span{color:var(--p5)}
.hsep{width:1px;height:26px;background:rgba(255,255,255,.28)}
.htitle{font-size:15px;font-weight:600}
.hmeta{font-size:12px;color:rgba(255,255,255,.72);margin-left:auto;text-align:right}
nav{max-width:1400px;margin:10px auto 0;padding:0 20px;display:flex;gap:2px;flex-wrap:wrap}
nav button{background:transparent;border:0;color:rgba(255,255,255,.75);padding:10px 14px;cursor:pointer;
  border-radius:8px 8px 0 0;font-weight:600;font-size:13px}
nav button:hover{color:#fff;background:rgba(255,255,255,.1)}
nav button.on{background:var(--bg);color:var(--cassis)}

/* ---------- barre de contrôle ---------- */
.control{background:var(--creme);border-bottom:1px solid var(--line);padding:12px 0}
.crow{max-width:1400px;margin:0 auto;padding:0 20px;display:flex;gap:14px;align-items:flex-end;flex-wrap:wrap}
.fld{display:flex;flex-direction:column;gap:4px}
.fld label{font-size:11px;text-transform:uppercase;letter-spacing:.04em;color:var(--muted);font-weight:700}
select,input[type=text]{font-family:inherit;font-size:13px;padding:7px 9px;border:1px solid var(--line);
  border-radius:8px;background:#fff;color:var(--ink);max-width:320px}
.btn{background:var(--cassis);color:#fff;border:0;border-radius:8px;padding:8px 13px;cursor:pointer;font-weight:600;font-size:13px}
.btn.ghost{background:#fff;color:var(--cassis);border:1px solid var(--cassis)}
.btn.sm{padding:5px 9px;font-size:12px}
.btn:hover{opacity:.9}
.chips{display:flex;gap:6px;flex-wrap:wrap;align-items:center}
.chip{background:#fff;border:1px solid var(--p4);color:var(--cassis);border-radius:999px;padding:4px 10px;font-size:12px;
  display:inline-flex;gap:7px;align-items:center}
.chip b{font-weight:700}
.chip button{border:0;background:transparent;cursor:pointer;color:var(--framboise);font-weight:700;padding:0 2px}
.basetag{margin-left:auto;background:#fff;border:1px solid var(--line);border-radius:8px;padding:7px 12px;font-size:13px}
.basetag b{color:var(--cassis)}

/* ---------- blocs ---------- */
section{display:none;padding-top:22px}
section.on{display:block}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:18px;margin-bottom:18px;box-shadow:var(--shadow)}
.card>h3{font-size:16px;color:var(--cassis)}
.q{font-size:12px;color:var(--framboise);margin-top:6px}
.qs{font-size:12px;color:var(--muted);margin-top:2px}
.cardhead{display:flex;gap:12px;align-items:flex-start;flex-wrap:wrap}
.cardhead .tools{margin-left:auto;display:flex;gap:6px;align-items:center}
.hint{font-size:11.5px;color:var(--muted);margin-top:10px;font-style:italic}

/* ---------- KPI ---------- */
.kpis{display:grid;grid-template-columns:repeat(auto-fill,minmax(190px,1fr));gap:12px}
.kpi{background:#fff;border:1px solid var(--line);border-left:4px solid var(--cassis);border-radius:var(--radius);padding:13px 15px}
.kpi.acc{border-left-color:var(--framboise)}
.kpi .lab{font-size:11.5px;color:var(--muted);text-transform:uppercase;letter-spacing:.03em;font-weight:700}
.kpi .val{font-size:30px;font-weight:700;color:var(--cassis);line-height:1.1;margin-top:5px}
.kpi.acc .val{color:var(--framboise)}
.kpi .sub{font-size:11.5px;color:var(--muted);margin-top:3px}

/* ---------- barres ---------- */
.rows{display:flex;flex-direction:column;gap:5px;margin-top:14px}
.row{display:grid;grid-template-columns:var(--labw,270px) 1fr auto;gap:12px;align-items:center}
.row .lbl{font-size:12.5px;text-align:right;color:var(--ink)}
.row .lbl small{color:var(--muted)}
.bar{display:flex;height:22px;border-radius:4px;overflow:hidden;background:var(--soft)}
.seg{display:flex;align-items:center;justify-content:center;color:#fff;font-size:11px;font-weight:600;min-width:0;
  transition:filter .15s}
.seg:hover{filter:brightness(1.12)}
.seg.lite{color:var(--cassis)}
.tot{display:flex;gap:14px;align-items:baseline;min-width:96px;justify-content:flex-end}
.tot b{font-size:15px;color:var(--cassis)}
.tot i{font-size:15px;font-style:normal;color:var(--framboise);font-weight:700}
.tot s{text-decoration:none;font-size:11px;color:var(--muted)}
.legend{display:flex;gap:14px;flex-wrap:wrap;margin-top:14px;font-size:11.5px;color:var(--muted);justify-content:center}
.legend span{display:inline-flex;gap:6px;align-items:center}
.sw{width:11px;height:11px;border-radius:3px;display:inline-block}
.sbar{display:flex;height:20px;border-radius:4px;overflow:hidden;background:var(--soft);min-width:60px}

/* ---------- tableaux ---------- */
.tblwrap{overflow:auto;margin-top:14px}
table{border-collapse:collapse;width:100%;font-size:12.5px}
th,td{padding:7px 9px;text-align:center;border-bottom:1px solid var(--line);white-space:nowrap}
th.grp{background:var(--creme);color:var(--cassis);font-size:11px;text-transform:uppercase;letter-spacing:.04em;
  border-bottom:2px solid var(--p4)}
th.mod{background:#fff;color:var(--ink);font-weight:600;font-size:11.5px;white-space:normal;min-width:78px}
td.rh,th.rh{text-align:right;white-space:normal;max-width:330px;font-weight:500;position:sticky;left:0;background:#fff;z-index:1}
tr:nth-child(even) td.rh{background:var(--soft)}
tr:nth-child(even) td{background:var(--soft)}
td.totc,th.totc{background:var(--cassis);color:#fff;font-weight:700}
th.totc.acc,td.totc.acc{background:var(--framboise)}
tr:nth-child(even) td.totc{background:var(--cassis)}
td .n{display:block;font-size:10.5px;color:var(--muted);font-weight:400}
td.totc .n{color:rgba(255,255,255,.75)}
.up{color:#1E7A5F;font-weight:700}
.down{color:var(--framboise);font-weight:700}
.basrow td{font-size:11px;color:var(--muted);border-bottom:2px solid var(--line)}
.flag{color:var(--muted);font-size:11px}

/* ---------- divers ---------- */
.grid2{display:grid;grid-template-columns:repeat(auto-fit,minmax(380px,1fr));gap:18px}
.grid3{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:18px}
.sel-modal{position:fixed;inset:0;background:rgba(43,27,49,.45);display:none;align-items:center;justify-content:center;z-index:50}
.sel-modal.on{display:flex}
.sheet{background:#fff;border-radius:14px;padding:20px;max-width:560px;width:calc(100% - 40px);max-height:80vh;overflow:auto}
.sheet h4{color:var(--cassis);font-size:15px;margin-bottom:12px}
.modlist{display:flex;flex-direction:column;gap:6px;margin:12px 0}
.modlist label{display:flex;gap:8px;align-items:flex-start;font-size:13px}
.foot{font-size:11.5px;color:var(--muted);border-top:1px solid var(--line);padding-top:14px;margin-top:8px}
.pill{display:inline-block;background:var(--creme);color:var(--cassis);border-radius:999px;padding:2px 9px;font-size:11px;font-weight:700}
.warn{background:#FFF7F8;border:1px solid var(--p14);color:#8a2340;border-radius:8px;padding:9px 12px;font-size:12px;margin-top:12px}
.funnel{display:flex;flex-direction:column;gap:8px;margin-top:12px}
.fstep{display:grid;grid-template-columns:190px 1fr;gap:10px;align-items:center;font-size:12.5px}
.fbar{height:26px;border-radius:5px;background:var(--cassis);color:#fff;display:flex;align-items:center;padding:0 9px;
  font-weight:700;font-size:12px}
.verb{columns:3;column-gap:22px;font-size:12.5px}
@media print{
  header,nav,.control,.tools,.btn{display:none!important}
  section{display:block!important;break-inside:avoid}
  .card{break-inside:avoid;box-shadow:none}
}
@media (max-width:760px){
  .row{grid-template-columns:1fr;gap:3px}.row .lbl{text-align:left}.verb{columns:1}
  .hmeta{margin-left:0;text-align:left}
}

/* ---------- synthèse : hiérarchie typographique ---------- */
.eyebrow{font-size:11px;text-transform:uppercase;letter-spacing:.1em;font-weight:700;color:var(--muted)}
.hero{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(240px,.8fr);gap:28px;
  background:linear-gradient(180deg,var(--creme) 0%,#fff 82%);border-color:var(--p4)}
.heroval{font-size:76px;line-height:.95;font-weight:700;color:var(--cassis);letter-spacing:-.035em;margin:10px 0 0}
.heroval .pctsign{font-size:34px;font-weight:600;letter-spacing:-.01em;margin-left:3px;vertical-align:.32em}
.heroval .dir{font-size:30px}
.herosub{font-size:14.5px;color:var(--ink);max-width:46ch;margin-top:8px}
.herosub b{color:var(--cassis)}
.meter{display:flex;height:12px;border-radius:999px;overflow:hidden;background:var(--soft);margin-top:18px;gap:2px}
.meter i{display:block;height:100%}
.meter i:first-child{border-radius:999px 0 0 999px}
.meter i:last-child{border-radius:0 999px 999px 0}
.mkeys{display:flex;gap:16px;flex-wrap:wrap;margin-top:9px;font-size:11.5px;color:var(--muted)}
.mkeys span{display:inline-flex;gap:6px;align-items:center}
.mkeys b{color:var(--ink);font-weight:700}
.repere{border-left:1px solid var(--line);padding-left:22px;display:flex;flex-direction:column;gap:13px;justify-content:center}
.repere div>span{display:block;font-size:10.5px;text-transform:uppercase;letter-spacing:.09em;color:var(--muted);font-weight:700}
.repere div>b{font-size:14px;font-weight:600;color:var(--cassis);line-height:1.25;display:block;margin-top:3px}

/* tuiles : tailles inégales, du plus lourd au plus léger */
.tiles{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:14px;margin-bottom:18px}
.tile{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:16px 18px;
  box-shadow:var(--shadow);display:flex;flex-direction:column;min-width:0}
.tile.span5{grid-column:span 5}.tile.span4{grid-column:span 4}.tile.span3{grid-column:span 3}
.tile.span6{grid-column:span 6}.tile.span12{grid-column:span 12}
.tile .lab{font-size:11px;text-transform:uppercase;letter-spacing:.08em;font-weight:700;color:var(--muted)}
.tile .big{font-size:46px;font-weight:700;line-height:1;letter-spacing:-.03em;color:var(--cassis);margin-top:10px}
.tile .mid{font-size:30px;font-weight:700;line-height:1;letter-spacing:-.02em;color:var(--cassis);margin-top:9px}
.tile .small{font-size:22px;font-weight:700;line-height:1;color:var(--cassis);margin-top:8px}
.tile .unit{font-size:.45em;font-weight:600;vertical-align:.35em;margin-left:2px}
.tile .note{font-size:11.5px;color:var(--muted);margin-top:auto;padding-top:11px;line-height:1.4}
.tile .split+.note,.tile .dstack+.note{margin-top:0}
.tile.warm .big,.tile.warm .mid,.tile.warm .small{color:var(--framboise)}
.tile.dark{background:var(--cassis);border-color:var(--cassis)}
.tile.dark .lab{color:rgba(255,255,255,.66)}
.tile.dark .big,.tile.dark .mid{color:#fff}
.tile.dark .note{color:rgba(255,255,255,.62)}
.split{display:flex;height:10px;border-radius:999px;overflow:hidden;background:var(--soft);margin-top:auto;gap:2px}
.split i{display:block;height:100%;border-radius:2px}

/* jauge NPS : échelle divergente −100 → +100 */
.gauge{position:relative;height:34px;margin-top:auto}
.gauge .track{position:absolute;top:13px;left:0;right:0;height:8px;border-radius:999px;
  background:linear-gradient(90deg,rgba(203,47,88,.55) 0%,rgba(255,255,255,.25) 50%,rgba(84,162,160,.6) 100%)}
.gauge .zero{position:absolute;top:6px;left:50%;width:1px;height:22px;background:rgba(255,255,255,.5)}
.gauge .pin{position:absolute;top:4px;width:3px;height:26px;border-radius:2px;background:#fff;
  box-shadow:0 0 0 2px var(--cassis)}
.gauge .ends{position:absolute;top:0;left:0;right:0;display:flex;justify-content:space-between;
  font-size:10px;letter-spacing:.06em;color:rgba(255,255,255,.6)}
.dstack{display:flex;height:26px;border-radius:5px;overflow:hidden;margin-top:14px;gap:2px}
.dstack i{display:flex;align-items:center;justify-content:center;font-size:11px;font-weight:700;color:#fff}
.dstack i.lite{color:var(--cassis)}

/* entonnoir : chiffre d'abord, barre ensuite */
.casc{display:flex;flex-direction:column;gap:2px;margin-top:16px}
.cstep{display:grid;grid-template-columns:86px 1fr;gap:16px;align-items:center;padding:9px 0;border-top:1px solid var(--line)}
.cstep:first-child{border-top:0}
.cstep .cv{font-size:27px;font-weight:700;color:var(--cassis);text-align:right;letter-spacing:-.02em;line-height:1}
.cstep .cv u{text-decoration:none;font-size:13px;font-weight:600;margin-left:1px}
.cstep .cl{font-size:13px;color:var(--ink)}
.cstep .cl s{text-decoration:none;display:block;color:var(--muted);font-size:11.5px;margin-top:2px}
.cstep .cbar{height:9px;border-radius:0 999px 999px 0;background:var(--cassis);margin-top:7px;min-width:3px}
.cstep:nth-child(2) .cbar{background:var(--p2)}
.cstep:nth-child(3) .cbar{background:var(--p3)}
.cstep:nth-child(4) .cbar{background:var(--p5)}

/* classement des items d'image */
.rank{display:flex;flex-direction:column;gap:9px;margin-top:14px}
.ritem{display:grid;grid-template-columns:26px 1fr 54px;gap:11px;align-items:center}
.ritem b.no{font-size:11px;font-weight:700;color:var(--muted);text-align:right;font-variant-numeric:tabular-nums}
.ritem .rl{font-size:12.5px}
.ritem .rb{height:8px;border-radius:0 999px 999px 0;background:var(--cassis);margin-top:6px;min-width:3px}
.ritem.neg .rb{background:var(--framboise)}
.ritem .rv{font-size:16px;font-weight:700;color:var(--cassis);text-align:right;font-variant-numeric:tabular-nums}
.ritem.neg .rv{color:var(--framboise)}
.secthead{display:flex;align-items:baseline;gap:12px;flex-wrap:wrap}
.secthead h3{font-size:16px}
.secthead .kicker{font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:var(--p3);font-weight:700}
@media (max-width:1000px){
  .hero{grid-template-columns:1fr}
  .repere{border-left:0;border-top:1px solid var(--line);padding:16px 0 0;flex-direction:row;flex-wrap:wrap;
    gap:14px 26px;justify-content:flex-start;align-items:flex-start}
  .repere div{min-width:150px;flex:1 1 150px}
  .heroval{font-size:58px}
  .tiles{grid-template-columns:repeat(6,minmax(0,1fr))}
  .tile.span5,.tile.span4,.tile.span3{grid-column:span 3}
}
@media (max-width:620px){
  .tiles{grid-template-columns:1fr}
  .tile.span5,.tile.span4,.tile.span3,.tile.span6{grid-column:span 1}
  .heroval{font-size:48px}
  .cstep{grid-template-columns:70px 1fr}
}